RAGE time: I’m sorry I normally don’t post general articles,but there is an ever so slight chance that somebody important reads this, and changes the internet as we know it!
If I’m reading an article ONLINE, and the page already scrolls, then I don’t want that article split into 2 or 5 or 10 pages (BBC, The Guardian, etc.)
I want to read it all in one page. And, no, it’s not going to make a one difference in advertising revenue, because I use ad-block. (I use ad-block, which i highly recommend, mostly to clean up messy and cluttered web pages, sites ruined by advertising, and sites that make me have to scroll to see content 😦 )
So ok, if you want to tell me at the end (or start) of your article that you’re found the best viagra pills in the world, the most comfy cushion covers, or recommend a groovy new Emergency Disposable Poncho, then go ahead. I’ll gladly read it, and ignore it as I usually do. Only this way i’ll be more inclined to revisit your site, because i will have enjoyed the experience.
Also, as a matter of interest, when did “Emergency” lose it’s sense of “immediate risk”??